Vicky Moffat is CEO of Industry @ Saatchi, part of Saatchi UK, one of the world’s leading advertising agencies. It is a Research and Development department to help clients develop and market new products. She has worked at board level with Microsoft, Vodafone, Ford, Motorola, American Express, Cisco Systems, Glaxo SmithKline and Nestle. Ms. Moffat has a special interest in Africa where she spent much of her childhood.